About Us

The Sales Management Group is a privately held sales strategy, process and development firm.  We work with our clients to develop go-to-market strategies, sales programs and sales enablement tools.

David Wallace and Peter Helmer started The Sales Management Group in 2013 to address the challenges and complexities of managing  effective sales organizations.  We emphasize the importance of aligning your sales strategies, goals and incentives with your company’s strategy and goals. By aligning strategies and measuring progress toward goals, your sales team drives your company’s success with your customers and in the market.  

David P. Wallace

Peter H. Helmer

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